How Can Sales 2.0 Help Your Business? Firstly, you might be asking what is Sales 2.0 ? Sales 2.0 is using innovative web-based technologies to help shorten sales cycles, reduce sales costs, improving communications, and creating value to the prospect and customer experience, and improving sales effectiveness overall. There are tools for prospect intelligence, lead management, salesforce automation, presentations, email marketing, and many other functions. Often called Software as a Service they are designed to be less expensive to buy, implement and easier to use and integrate to your environment. Since they are web driven you don’t need IT to manage in most cases. All the hardware and software is managed by the software providers. Companies that have embraced Sales 2.0 are having accelerated sales results, improved branding experience, more productive, and more flexibility organizations. Some organizations are seeing an uptick of 35% increase in many cases. With many of the tools, you can help track progress and effectiveness of individual sales pursuits as well as aggregate measurement and metrics as well as the trends and incites for management. Some ways to use the tools in the Sales 2.0 world: - Allows you to MEASURE sales results - Allows you to TRACK progress and PIPELINES - Supports NEW STRATEGIES by automating better technology-enabled processes. - Provides executive INSIGHTS and TRENDS - Maximized Internet COMMUNICATIONS with Customer, Prospects and Partners - Fosters COLLABORATION between Companies and Customer and Internal Departments - Helps BUILD COMMUNITIES of loyal customers and interested prospects Couple quick tips on how to be successful in Sales 2.0. 1. Make sure you have some internally or hire someone you trust to help your teams adopt the technologies you buy. 2. Bring your sales, marketing and executives into the buying process to make sure everyone agrees with the tools you like. 3. Begin your analysis of tools by outlining your business priorities and needs Projects that fail are usually failure of adoption. This is an area that needs to focus to make sure the tools becomes part of the organizational success. Another thing to watch for, some of these companies are startups or funded. Make sure you assess the viability of the company before putting a mission critical application in play for an organization in case there is a potential of failure to avoid a redeployment later. Some of the industry leaders in Sales 2.0 are Salesforce.com, LinkedIn, Google, Twitter, Javelin CRM, Microsoft, Hoovers, JigSaw, Constant Contact, Eloqua, Web Ex, Brainshark, Drop.io, Hive Jive. More information http://www.technewsworld.com/story/web20/64968.html?wlc=1226450809 |