What is Lead Optimization?
Simply put Lead Optimization is going
the next step beyond trying to improve
lead quality but its making sure that
whether a lead comes through a sales,
marketing, social media, or indirect channel
that the person or group of interested
parties who are becoming a Lead
find the prospective experience of working
with your brand is addressing their unique
needs or personas.
Whether its person-alized or persona-alized
Hot Iron Sales Services helps you maximize
Leads though optimizing multiple facets of lead
management from offer optimization, message reach,
content fit at the time the lead engages with you, to overall
process improvement we make certain your lead ROI
increases in a short time.
Personas are a tool for targeted market segmentation that represent
the different user types within a targeted buyer profile that reflects the
attitude and/or behavior that interacts with your brands or company.
For instance your company might market to a persona you could call
Online Trade Show Visitor" which might be the profile of the buyer who
visits your booth at a trade show and then goes online to learn more
about your offerings. How you interact with that buyer may have unique
characteristics both at a sales and marketing level.